SEO Is Best When You Do These 3 Things
Search engine optimization can be rather tough for some people. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not just one strategy. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – build with WordPress, have an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will mean less time and money spent later if you have to fix something.
SEO companies, for example Triple Agent Digital Media Inc, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You read that right. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, isolate the slow loading issue. Use a speed optimization softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you don t have the time, this is where it comes into handy to hire a Triple Agent Digital Media Mississauga SEO.
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as Triple Agent Digital Media Mississauga SEO for the rest of your search engine optimization.